Framezy
5 September 2024
Services
UX Research
Template System Design
UI Design
Interaction Design
Bottom Navigation & Tool Access
Understanding the Problem
Empowering creators to stay consistent
Social media creators and small business owners often struggle with one thing: consistently creating good-looking content without spending hours on design.
During user research, I spoke with marketers, freelancers, and content creators who said the same: “I know what I want to post, I just don’t know how to make it look good — or fast.”
Framezy was born to solve that: a mobile-first tool for building reels, stories, and posts with ready-to-use templates that adapt to any brand style.
Designing a tool that feels creative, not technical
Fast, focused, and creator-friendly
I designed Framezy around a template-first flow — users land straight in “Studio” where they can swipe, tap, and start customizing.
The UI is built with clarity and speed in mind: no learning curve, no overcomplicated toolbars. Visual editing is gesture-based and mobile-optimized.
I also created a flexible layout system with reusable templates that adapt to different content formats (Reels, Stories, Grid Posts, etc.)
From colors and typography to motion and navigation — every detail was designed to help creators focus on what they want to say, not how to format it.
